Collaborative Role – Artificial Intelligence Startup Company
The Client: Artificial Intelligence startup company based in Canada.
Role: HMC is collaborating with an AI startup company who is focused on developing cloud-based web applications designed to enhance and expedite critical workflows for the manufacturing industry. These applications aim to streamline processes from supply chain management to production scheduling. HMC’s role involves providing strategic guidance on business development, product development, market introduction, and expansion strategies for the company’s AI-driven manufacturing production planning product.
Situation: Introducing disruptive B2B product innovations in industries like manufacturing often requires significant change management to drive adoption. The AI startup's innovative solutions promise to revolutionize production planning but to succeed in this highly competitive market, they need to prove value to early adopters while managing the complexities of change within their customers’ organizations.
HMC brought its extensive experience in managing innovation, change, and technology adoption to support the startup in overcoming these challenges. With a focus on fostering cultural and process change, HMC's approach is centered around guiding the startup’s leadership and their customers through the complexities of introducing new technologies and ensuring long-term adoption.
Approach: HMC is helping the AI startup develop and execute strategies that will drive adoption of their product by focusing on several key areas: stakeholder insights, learn-your-way-in execution, customer value capture, and embedded change management.
Results: HMC has developed an AI Adoption Impact Framework that outlines key impact areas, roles affected, and the changes that need to be managed to measure success. This framework is designed to help the startup assess the potential competitive advantages their AI-driven product can bring to the manufacturing industry.
While the engagement is still ongoing, HMC’s collaborative efforts are helping to shape the company’s approach to customer onboarding, change management, and market expansion, with a focus on optimizing product utilization and driving adoption in a risk-averse environment.
Empower Innovation with Expert Guidance for AI Adoption
At Hoagland Management & Consulting LLC (HMC), we specialize in navigating the complexities of introducing disruptive technologies to competitive markets. By combining strategic insight with hands-on collaboration, we help companies like this AI startup drive adoption, optimize product utilization, and achieve long-term success in industries like manufacturing.
If your organization is launching innovative solutions and needs expert support to overcome adoption challenges and maximize impact, HMC can guide the way.
Contact us today to explore how we can help bring your vision to life.