Dean Sperry

Senior Consultant

Dean brings over thirty years of experience in B2B product management, finance, and marketing, specializing in identifying and seizing new market opportunities across various industries, from startups in medical, legal, and publishing sectors to Fortune 100 Enterprises in financial services, communications, healthcare, technology, manufacturing, and more. In 2014, he founded In-Starting, LCC, dedicated to helping established enterprises innovate. Now, Dean brings the In-Starting Lean Product Management (LPM) Framework to Hoagland Management Services, offering a proven methodology for swiftly advancing innovations to gain competitive advantages. LPM excels in situations with high uncertainty, where small, rapid investments mitigate risks and enhance outcome.

Dean holds a BA in economics from St. Lawrence University and a Master of Science degree in Management from Rensselaer Polytechnic Institute.

Dean resides in Windsor, CT, with his wife, Jane, a fourth-generation primary care physician. They pioneered the Direct Primary Care model in CT and enjoy active vacations in the outdoors with their three daughters and a growing number of grandchildren.

Areas of Expertise

B2B Product Development, Innovation, B2B product discovery and service/product development, Learn-Your-Way-In program design